Skip to main content

....

Kayode Abbas Reveals Why You Should Set Goals Via Social Media for Your Business


Kayode Abbas is a social media expert and in this post he shares how social media is a powerful tool and how ways we can make money off it.


85% of people use social media without goals. I was consulting for a client that wanted to quit social media because he wasn't getting results. I probed and found he didn't have goals set. How can you get as much value as possible from the time and resources you put into social media ?


 By setting social media goals. Here are goals that would help you get results from social media and how to measure them:

1. Use social media to Increase brand awareness.
 The average person uses social media 2 hours everyday, social media is the best place to grab their attention and increase your reach. You can measure brand awareness by your number of followers, reach of your posts, mentions, shares and RTs.

2. Drive visitors to your website or blog, to turn them into your customers. Measure the clicks on your social media posts, how many visitors are coming from your social media channels, bounce rate of social media traffic and social media's share of your overall traffic.

3. Use social media to generate new leads and increase sales. Social ads are the best strategy to increase sales and leads. You can track your social media goals with Google Analytics free of charge. Anything worth doing is what doing well.

Comments

Follow Us

                                  






Popular posts from this blog

Fenty May have Out sold Kylie Cosmetics, But Kylie Will Always Make More Than Rihanna...Here is Why

When news filtered a few days back that Kylie Jenner is now a billionaire, most people were not shocked. This is because there had been projections that her main source of income, Kylie Cosmetics, will soon be worth a $1b after valuation.
Naturally people were curious as to who held the number one spot as the youngest billionaire before her. It turns it out was Facebook’s Mark Zuckerberg. At age 23,  was the youngest billionaire in the world.

This is not the only comparison people made. People also compared her with her biggest rival in the cosmetics market, Rihanna’s Fenty. The comparison is not exactly uncalled for as they both cater to the same demographic and they both have similar products.

Most people noticed

Acquisitions, Closures and other Business News that Rocked Nigeria in 2018

Apologies..This is coming later than planned­čÖé.....
2018 wasn’t exactly a great year for the Nigerian economy. The drought in the economy did not just affect small and medium scale businesses; it also affected some multinational companies.
2018saw some foreign investors pull their investments out of the country . It also saw the acquisition of some companies that wereassumed to be doing well. Heck it saw the richest man in Africa loose about N2B. Let’s count down the shocking events that rocked the business world in 2018.
Konga  When word got out that premiere online retail giant, Konga was going to be purchased by Zinox last year, so many people were shocked;but not people that have been following the sector though. Any keen observer will tell you they knew something was off the moment they reportedly laid off about 60% of their staff. They also made some changes in their business operations; like ending the 'pay on deliver option'. This may have been done to curtail the lo…

Chioma Ikokwu aka Chioma Good Hair Shares 3 Secrets Behind the Success of the Good Hair Brand

Popular Lagos Socialite and business woman, Chioma Ikokwu aka Chioma Good Hair has built a successful business,"Good Hair" with her partner, Kika Osunde,  over the years. 
The duo who